If a punishing swim, bike ride and run wasn’t sufficient, triathlon titans Alistair and Jonny Brownlee have just added a fourth discipline - the selfie.
As amateur competitors of all ages drew inspiration from the brilliant brothers and took part in the latest Brownlee Triathlon in the undulating grounds of Harewood House, these indomitable brothers were simply mobbed by wellwishers.
So much so that they looked like they were having their own selfie race at one point - Jonny taking a lead before pausing to talk about his heat exhaustion in Mexico last weekend while his elder brother, the two-time Olympic champion, gained bragging rights by posing with five female fans in one picture.
The results of the competitions seemed secondary to the fact that the selfless Brownlees gave so much encouragement to all those who have taken up the sport.
The Earl of Harewood David Lascelles whose son Eddie, and grandson Mateo, 3, were competitors said: “The Brownlees sum up everything that is great about Yorkshire.”
He added: “They take the triathlon, and their training, very seriously, but they don’t take themselves too seriously.”
He added: “I just love to see lots of people here doing things and having a good time.”
As one Lycra-clad youngster asked Jonny Brownlee for a selfie, the Olympic silver medalist asked: “What time did you do?”
When told the response, he added: “Brilliant. I wish I’d been that quick at your age.”