A new bus service linking Boroughbridge with Knaresborough and Harrogate will launch next Monday.
Running every hour Monday to Saturday, the 1A will provide a vital link for residents to Knaresborough, St James Retail Park, Harrogate’s Christmas markets and late night shopping.
The new service has been praised by councillors and business leaders who are confident it will boost the town’s economy.
Alex Hornby, chief executive at Transdev, which will operate the service, said: “We have done our research, and the message received loud and clear from the people of Boroughbridge was quicker buses to Harrogate and Knaresborough.
“That’s exactly what our new regular bus service will offer, and we’re sure it will bring more prosperity to the town. As well as being attractive for residents to reach other local town centres, it will bring more visitors and shoppers to Boroughbridge.”
The 1A will serve stops at Kirby Hill, St James Square, Aldborough, Minskip and the town’s Morrisons store before running non-stop along the A1(M) and A59 and serving St James Retail Park, Knaresborough, Starbeck and the district hospital on its way to Harrogate town centre.
Harrogate and Knaresborough MP Andrew Jones, who is the Parliamentary Under Secretary of State for Transport, said: “This is a great new service from Transdev that will really help connect Boroughbridge to surrounding areas and on to Knaresborough and Harrogate.
“Residents regularly tell me that they want to see improved bus services to Harrogate and that Boroughbridge has been the poor relation in terms of public transport. Thanks to Transdev this is clearly no longer the case. Now that we have this fantastic hourly service I would encourage local people to take full advantage of it.”
Boroughbridge Town Councillor Iain Maltby added: “We are encouraged by Transdev taking a commercial decision to run a new, regular bus service between Boroughbridge and Harrogate whilst proposals made elsewhere appear to be reducing bus services to the locality.”
The news comes just a month after Transdev stepped in to save the ‘Cathedral Connection’ bus linking Ripon, Boroughbridge and York.