The biggest moment so far in Pateley Bridge’s brilliant bid to win the Great British High Street contest will take place tomorrow, Friday when the national judges arrive in town.
At the end of the first week in terms of online votes, the town was leading its category in this prestigious national competition.
But Pateley Bridge is not being complacent. In fact, it is about to unleash it ‘secret weapon’ in the battle to win victory.
As well the banners and flyers and badges and posters and a very friendly Pateley welcome, the judges will also be driven around in the vintage bus used in 1940s weekend.
The town has already done incredibly well to reach the final of this prestigious national competition.
But readers need to do their bit to show their support for the tremendous efforts of both Nidderdale Chamber of Trade and the shopkeepers on the high street themselves.
For, as well as the need to impress the judges, 50 per cent of the final decision will be based on a daily public vote which runs until November 18.
And organisers are seeking to remain readers that they are allowed to vote daily.
Keith Tordoff, chairman of Nidderdale Chamber of Trade, said: “To to be part of the competition with a chance of being named the best High Street in the country is an extremely exciting time for everyone who loves Pateley Bridge. But we’ve got to keep the votes coming!”
The whole town has really got behind the bid to have Pateley Bridge the best high street in Britain. As well as the chamber of trade, businesses, shops, schools and churches have all got involved.
Tomorrow’s events kick off at 2pm when the two judges - Peter Donohoe of M&S and Steph Larnder from The Department of Communities and Government - will be welcomed at Pateley Methodist Church in the company of Pateley Mayor Coun Stan Lumley, The Deputy Lord-Lieutenant of North Yorkshire and The Reverend Mike Poole.
The party will then enjoy a tour of the High Street and the town centre in the vintage bus, stopping at various points to sample the fayre on offer in Pateley shops accompanined by local school children singing.
Nidderdale Chamber of Trade has been working hard to encourage all the shop owners on the High Street to dress up their businesses premises.
Members of the public can vote for Pateley Bridge High Street once a day until voting closes next month at www.thegreatbritishhighstreet.co.uk/finalist-village