A love for local shops has won romantic Dave Stephenson a place in the hearts of traders in Boroughbridge.
Members of Boroughbridge Chamber of Trade clubbed together to offer customers a Valentine’s Passport on February 14, offering discounts to shoppers buying gifts for loved ones.
But anyone who purchased items from three of the stores which took part in the promotion also qualified for a draw for a hamper of Boroughbridge goodies – and Dave was the first name out of the hat last week, winning special gifts from Boroughbridge Post Office, Shoeberry, The Fruit Basket, Ella Georgia, La Rascasse café and Boroughbridge Chiropody.
“When I heard about it, I thought it was a great idea,” said Dave. “I would probably have bought a card, chocolates and flowers from a supermarket somewhere but this was a great way to support local businesses – and I hope it’s something they look at doing again for other special occasions.”
The Fruit Basket’s Julie Cawood did the honours when it came to wrapping up and presenting the Boroughbridge hamper to the winner.
“Special offers are nothing new but if we’re to compete with big supermarket brands, we have to be that little bit different and think of new ways of attracting customers,” she said.
“If we can tempt shoppers back, it gives all of us a chance to remind them about the importance of quality, locally-sourced produce and great personal service.”