Roadchef deal for growing company

The Wicked Coffee Company has been chosen by motorway services operator Roadchef to supply coffee to restaurants at its 27 service sites around the UK.

The deal is the latest success for the Wetherby-based business, which provides bespoke café services to a wide range of clients in the hospitality, leisure, education, government and retail sectors, and specialises in dealing with multi-site operations.

Having seen its sales grow by more than 30 per cent this year, the company has just renewed its ongoing agreement with the National Union of Student Services Ltd (NUSSL) to supply it with beverages and equipment for a further three years. It is also a nominated supplier for Beacon, the purchasing consortium for the hospitality industry which has over 2,000 members.

Negotiations are now underway to supply a major high street retailer, and the company hopes very shortly to be able to announce the signing of a new deal that will see another 30,000 customers across the country drinking its coffee.

Managing director Fergus Walsh attributed the company’s continuing growth to its high levels of customer service, adding: “Of course, we aren’t the only company that can supply good coffee but while many of our competitors have been reducing their service levels during the current economic climate, we are continually developing and strengthening our support structure to add value to our business offering.”

Wicked Coffee is a strong supporter of the Fairtrade Foundation and most of the products it sells are Fairtrade-approved. Its new involvement with Roadchef - one of Britain’s largest motorway services operators - will give a boost to its recent agreement with the international charity Coffee Kids, under which the company makes a donation for every case sold of its Fairtrade Italian Roast Beans.