Harrogate-based retail sourcing specialist The Great British Exchange has teamed up with the organisers of World Gin Day to boost retail sales in the run-up to this year’s event on Saturday, June 9.
The collaboration, which launches this week, will aim to incentivise high street retailers and independent bottle shops to promote the day, expand their range of gins and capitalise on sales ahead of the event’s 10th anniversary.
Matthew Hopkins, managing director of the Great British Exchange, said: “It is becoming apparent that in order to succeed on the high street, retailers need to be one step ahead, and offering consumers unique retail experiences is one way to do this.
“With a bit of imagination, some in-store theatre and innovative ranges on the shelves this is a chance for forward-thinking retailers to defy the critics and prove that the high street can still be a vibrant and exciting place to shop.”
World Gin Day founder and organiser Emma Stokes said: “The Great British Exchange acts as a sourcing service for retailers that are keen to stand out on the high street and World Gin Day is a perfect opportunity to generate footfall, with consumers keen to try a range of gins, including those at the premium end of the market, or those with an interesting story.
“The range of gins available through The GBE alongside other relevant products creates the perfect cocktail for record gin sales this World Gin Day.”
There are now 315 distilleries in Britain – more than double the number operating five years ago – and there are several within the Harrogate district, including Slingsby’s and Harrogate Tipple in Harrogate and Whittaker’s in Nidderdale.
Mr Hopkins added: “Our business was founded to help retailers differentiate, by sourcing the hottest up-and-coming trends and brands.
“By encouraging our partners to go all out with their gin range, retail displays and online presence, World Gin Day is offering inspiration for them to do as much as they can to stand out from their competitors and generate sales.”