Ripon and District Chamber of Trade and Commerce has proposed new plans to promote an economic development strategy for the city and rural hinterland under the ‘Yoredale’ banner.
The chamber has identified the area north of the A59 as having “no coherent plan” to attract external investment, new business and visitors, leaving the economy “in decline relative to Harrogate”.
The group, giving a presentation to Ripon City Council, proposed an “overarching strategy” to build on the work of townships and maximise the value of “developing, maketing and promoting the area”.
Don Grundy, secretary of the chamber, also said he wanted to introduce a new and separate Ripon City Community Council to address the issue of an “underperforming” Ripon.
He said: “It must bring together community groups and Ripon City Council to engage with the city’s key stakeholders to build Ripon into a vital, vibrant and successful economy for the benefit of all within the community and as a key contributor to the wider Yoredale.”
To do this, the group must develop an understanding of Ripon’s customers, encouraging investment and marketing and promoting Ripon’s products, services and attractions.
The chamber is hopeful this proposal will help drive initiatives previously proposed by GRIP forward.
Mr Grundy said the economic development strategy will cement Ripon’s place “very firmly as the hub of Yoredale”.