Non-flyers, retired people and corporate clients are being targeted by a new chauffeur business launched in Harrogate this week.
WeChauffeur.co.uk has been set up by construction entrepreneur Mark Bowman, who has built a number of successful engineering and manufacturing businesses.
Mr Bowman and fellow director Sean Sanpher identified a growing market to provide a high-end transport alternative to short-haul and UK flights and rail journeys, as well as to cater for the resurgent corporate demand in the region as the economy improves.
“Many retired people still want to travel regularly, well into their 70s, 80s and 90s, and being driven to London, Paris or even further afield becomes a practical option when you factor in insurance and health issues.
“With most hire car firms refusing to rent cars to those over 70, many retired travellers need to have their own vehicles abroad, but may not want the hassle of driving themselves to Europe,” said Mr Bowman.
The firm had picked up significant business from retired travellers even before the firm’s launch this week, and is expecting enquiries from across the North.