Customer demand leads to country store expansion

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Animal feed merchant WE Jameson is to open a new country store and farm trade office at its Masham-based mill headquarters.

The family-owned business, which sells a variety of pet food, DIY and gardening products, livestock feed and fertiliser, will carry a much wider range of goods in the new store.

Director Graham Jameson said: “The idea for the expansion of our country store originated from our customers; they have regularly asked us for clothing, gifts and equestrian equipment while they were collecting their feed supplies.

“We have plenty of space at our site in Foxholme Lane, so it seemed like a natural progression. Despite the significant increase in the number of products we will be offering, we will retain our focus on agriculture and the outdoors.” The new store, which is due to open in mid-September, will use part of the original store building. The ground floor will cover almost 280m sq and a mezzanine level is also being built.

“There were a number of items, such as clothing, that we were previously unable to stock, because the old site was linked to the feed mill, which meant dust was a problem,” added Mr Jameson.

WE Jameson has expanded its team of 34 employees, by taking on two local people to run the new store. Ann-Marie Brown is the shop manager, assisted by Kathryn Lawson, who will work in the new farm trade office. Both staff members are qualified animal health (RSQP) advisers.