The spirit of the Tour de France lives on in Yorkshire for bikes and beer fan Jason Brant thanks to two companies in Ripon and Masham.
He rounded off 2014 as the winner of a prize draw launched by the Black Sheep Brewery as part of celebrations surrounding the Grand Départ.
Jason, from Upper Poppleton, near York, won the competition and rode away from the Masham brewery on his prize, a top of the range Giant Defy 1 bike, donated by Ripon specialist bike shop Moonglu.
The bike was made to measure for Jason, and presented by Black Sheep Brewery’s managing director, Rob Theakston.
Rob said: “The Tour de France coming to Yorkshire was one of the biggest events ever to hit the region and reports say that it has been worth more than £100m to the local economy, with more to come.
“We decided to go all out to celebrate the Grand Départ, and we still haven’t stopped.
“It was fantastic to be able to team up with Moonglu to offer this superb bike as a prize, along with a host of Black Sheep goodies.
Black Sheep Brewery launched the competition in conjunction with Velo, its own special ale marking the summer’s cycling festivities, which has since become its most popular ever seasonal beer and a permanent part of its bottled range.
Mr Theakston said: “For Black Sheep, the success of Le Tour coming to Yorkshire will certainly live on as we aim to bring the cask ale version of Velo back to pubs in 2015 to mark the Tour de Yorkshire.”
Prize winner Jason added: “I’m a fan of cycling, and a fan of Black Sheep’s range of beers, so there was no way I wasn’t taking part in the competition in the year when the Grand Départ came to my home county.
“I’m delighted to have won and I’ll certainly be hitting the roads of Yorkshire on my new bike.”
The brewery also recently announced that more than 15 years after it was first brewed, it is making its bottled Yorkshire Square Ale widely available as a cask ale for the first time. The limited run will see Yorkshire Square Ale available through pumps during the month of January as a special seasonal ale.