Every picture tells a story, goes the old adage, and it seems to apply to Harrogate these days.
Harrogate Borough Council is currently completing work on its new Local Plan with the aim of ensuring developers build a total of 14,049 new houses in the district to meet economic growth - and pressure from central government.
Few people deny that more housing is needed but there are questions as to how many of the new houses currently scheduled for Harrogate and Hampsthwaite and Killinghall and a lengthy list of other areas are genuinely affordable to the average family or individual - or anyone working in the district's crucial service and tourism sector.
The signs up for two separate developments on the same stretch of road in Harrogate, Otley Road to be precise, seem to sum up the story, so far at least. These are early days.
One mentions a new collection of "luxury homes", the other just along the road, says "exclusive town houses."
But, perhaps, there is some hope?
A Harrogate Affordable Homes Community Land Trust is in the process of being set up and another organisation dedicated to creating new non-luxury accomodation in Knaresborough may shortly get the go-ahead, too.