Pet food firm pledges to plant a million trees to become the UK’s greenest

Inspired Pet Nutrition (IPN), the company behind the Harringtons and Wagg pet food brands, has committed to planting one million trees across the UK as part of a plan to become the UK’s most sustainable pet-manufacturer.

Friday, 21st May 2021, 6:10 pm
Updated Friday, 21st May 2021, 6:11 pm
Dalton-based Inspired Pet Nutrition (IPN) has committed to planting one million trees across the UK. Pictured: CEO James Lawson and his dog Barney planting trees at Thorp Perrow Arboretum. PHOTO: Charlotte Graham.

IPN’s main manufacturing site is at Dalton, between Boroughbridge and Thirsk, and – as part of the one million tree pledge – the business is partnering with the nearby Thorp Perrow Arboretum as the site for its commitment to have a tree for every employee.

CEO James Lawson said: “As part of our Positive Pawprint initiative, we have already been verified as achieving carbon-negative status by Carbon Footprint Ltd – the first major UK pet food manufacturer to reach this goal,

“However, this success has just spurred us on to become even more sustainable and set this new goal of planting one million trees. Thorp Perrow is the ideal partner as, in addition to its national reputation, it also warmly welcomes visitors with dogs.”

Thorp Perrow Arboretum is home to some 4,500 trees and plants, including five national plant collections for ash, walnut, laburnum and lime trees, and the smoke bush shrub.

Sir Henry Ropner, owner of Thorp Perrow Arboretum, said: “We are delighted to be working with Inspired Pet Nutrition as part of their carbon-negative initiative.

“We have been gradually replacing the horse chestnuts at the entrance to ensure we can offer our visitors a beautiful display of blossom in the spring and conkers for children to collect in the autumn. These specialist horse chestnuts, along with the other trees sponsored by IPN, will prove a great addition to the collection and will absorb significant quantities of CO2 as they mature and grow.

“We are delighted to be part of ensuring vulnerable species of trees continue to thrive in Great Britain, and being a destination for dog-lovers!”