VIDEO: Masham campaigners build their own tourist sign

Campaigners in Masham have taken matters into their own hands and built their own tourist sign with a cash boost from local businesses.

Campaigners designed and erected their own sign this morning (Friday, May 10), with the help of local artist Rob Blades, after the Highways Agency quoted a £36,000 price tag for a new tourist sign following the multi-million pound revamp of the A1.

Masham campaigners working with their sign to place by the A1, near Sharrow (Photo: Gary Longbottom.)

Masham campaigners working with their sign to place by the A1, near Sharrow (Photo: Gary Longbottom.)

A coalition of Masham businesses – breweries Black Sheep and Theakstons, feedmills I’Ansons and Jamesons, the Old Station Caravan Park and luxury hotel Swinton Park – contributed money towards the new sign which, at £3,000, is just one twelfth of the cost suggested by the agency.

Since the signs were removed, businesses in Masham reported up to a 30 per cent decline in visitor numbers and Old Station Café – owned by campaigner Flo Grainger – has to reduce its opening hours.

Susan Briggs, of Dales Tourism, told the Gazette: “It was a Yes Minister style cock-up and it was stroppy women who came to the rescue.”

- For more, read our full story at: www.ripongazette.co.uk/news/ripon/masham-businesses-take-matters-into-their-own-hands-over-brown-sign-row-1-5660788