A county-wide poster and billboard campaign is taking place urging motorists to drive with pedal and motorcyclists in mind.
This follows the worrying statistics released last week, detailing the high number of pedal cyclist casualties across North Yorkshire but also in Harrogate - reaching their highest number in 2013 than at any other time in the preceding decade.
And with more cyclists expected on the county’s road in the run up to the Tour de France, North Yorkshire County Council, in partnership with the police, have started their Think! Bike campaign, installing the first billboard in Harrogate this week.
Executive member for public health Coun Don Mackenzie said: “It’s great to see people getting on their bikes to enjoy this beautiful country and keep fit, but we want them to stay safe as well.
“This initiative aims to tackle the problem of driver error in road casualties involving cyclists and bikers.”
More billboards and posters will appear throughout May and June to tackle the upward trend in pedal cyclist casualties over the last ten years - with the number killed or seriously injured in North Yorkshire rising from 47 in 2012 to 52 in 2013.
Deputy Chief Constable Tim Madgwick said: “We are urging drivers, motorcyclists and pedal cyclists to pay attention, not only to their own behaviour, but also make themselves alert to other people using the roads.
“Vulnerable road users should also ensure that they have the most appropriate protective and highly visible clothing and equipment.”
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