Energy supplier unveils strategy to give customers more power

Power Up will be a consistent theme throughout CNG's business, including the visual identity of its website, business materials and social media. (S)
Power Up will be a consistent theme throughout CNG's business, including the visual identity of its website, business materials and social media. (S)
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One of Harrogate’s fastest-growing companies has launched a new strategy, which is says aims to “return the balance of power to energy-users and help to create a more transparent industry”.

Commercial energy supplier CNG Ltd has launched its ‘Power Up’ initiative in response to a comprehensive business and market audit it carried out last year.

Managing director Jacqui Hall said: “We’ve always been a bit different to other businesses in our industry and this new strategy is all about celebrating that. Whilst the energy sector as a whole has a reputation for being complicated, expensive and clunky at best, our customers have told us that they appreciate our difference.

“We realised through speaking to a whole range of the people we come into contact with every day, that customers were all too often being let down by their suppliers. What CNG does for our SME target audience is not only deliver their energy, but give them power. The power to control their energy bills and the power to get on with their day job.”

Power Up will be a consistent theme throughout the CNG business, from its visual identity – including website, business materials and social media – through to how it deals with customers and partners, and a business support programme will also be started later this year to help brokers to deliver the message.

There will also be a major schools programme, aimed at educating KS2 students about the importance of energy to their daily lives.

Ms Hall added: “This really is just the start for us. We’ve always been known for industry-leading customer service and now we’re really going to shout about this connection with our customers and all our partners.

“The next 12 months are already looking incredibly exciting for the business, with the imminent launch of an electricity offer for our SME customers, which will bring our unique service to a broader market and launch new opportunities.”

CNG has grown to become the largest independent shipper of gas in the UK, with contracts to supply gas on behalf of 31 other businesses, representing 800,000 business and household customers. In 2016, CNG expects to pass the one-million customer mark for combined customer supply.