Black Sheep renews cricket sponsorship

Left, front to back, Jo Theakston and Rob Theakston with right, front to back, Martyn Moxon, Andrew Hodd, Richard Pyrah and Jason Gillespie. (S)
Left, front to back, Jo Theakston and Rob Theakston with right, front to back, Martyn Moxon, Andrew Hodd, Richard Pyrah and Jason Gillespie. (S)

Yorkshire County Cricket Club (YCCC) stars went on a pre-season tour with a difference to celebrate Black Sheep Brewery in Masham agreeing a second three-year term of sponsorship of the club.

The new deal ensures that the two Yorkshire icons remain firmly allied for the 2015 season and beyond, and the ongoing partnership was toasted during a visit by players and coaching staff to the brewery.

First team coach Jason “Dizzy” Gillespie, director of cricket Martyn Moxon, all-rounder Richard Pyrah and wicket keeper Andrew Hodd were among the stars given a special guided tour of the brewery by Black Sheep’s managing director 
Rob Theakston and brother Jo, head of sales and marketing.

Following the tour, fans were invited to join the club representatives for a pintand a chance to get photographs and autographs.

Jason said: “We had a great time at the Black Sheep Brewery meeting members of the famous Theakston family and some of our fans as well.

“During my time in cricket, I have never before had the privilege of playing in an area as intensely proud as Yorkshire.

“You can see the pride the Black Sheep boys have for their beer, just as the region has for its cricket team.

“So, it is only fitting that this relationship is toasted with Yorkshire’s finest beer.”

Rob Theakston added: “This partnership brings together two important elements of Yorkshire culture in beer and cricket and we’re proud to be the official beer of the club.

“Visitors there have come to see a pint of Black Sheep as an important part of their match day experience.

“Welcoming Jason, Martyn, Andy and Richard and the guys from Yorkshire County Cricket Club to the Black Sheep Brewery for a special tour and to spend time with beer and cricket fans was a fitting way to toast the new partnership.

“We are looking forward to an exciting summer, which we hope will be a huge success for the region, on the cricket pitch, on the roads of the Tour de Yorkshire, and in the pubs across the county, where drinkers continue to enjoy great Yorkshire beer brewed in Masham.”