Beer celebrates salmon trust
Theakston’s brewery has thrown its weight behind a campaign to restore wild salmon fishing to the River Ure, in a project they hope will benefit the area for generations to come.
The Masham brewery has released a new beer to coincide with its sponsorship of the Ure Salmon Trust Project, and executive director Simon Theakston said he hopes it will leave a “lasting legacy” for future generations.
The specially brewed beer Infallible is named after a salmon fishing fly.
The Ure Salmon Trust is aiming to restore the River Ure to its position as the best wild salmon fishing spot in England for the first time in 100 years, but needs to raise £100,000 each year to meet its target, so Theakstons have launched the beer in a bid to raise awareness of the campaign.
The Trust plans to re-introduce young salmon to the waterway and restore the salmons’ natural breeding grounds by mending river banks which have crumbled into the river and covered gravel beds.
Mr Theakston said:
“This is a wonderful scheme that will bring environmental, ecological and economic benefits to the region.
“For more than 180 years we have been brewing beers in Masham, a town situated on the banks of the River Ure. We therefore feel a very strong affinity with the river and are delighted to help with the project’s aims.”
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Wednesday 22 February 2012
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Comments
There are 14 comments to this article
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Rainbow Warrior
Friday, October 28, 2011 at 10:31 PMStill there ...
Rainbow Warrior
Friday, October 28, 2011 at 10:30 PMMy reason - "Spam and definitely unsuitable - you really should remove this post or you could be shut down as being responsible for it under present legislation." - I would suggest the editor gets on to this fairly sharpish, wouldn'y you ?
Rainbow Warrior
Friday, October 28, 2011 at 10:26 PMProbably coldbath on another fantasy trip - had too many of those A64's - I'm going to report it again - let's see if it's still there tomorrow ...
nicky54
Friday, October 28, 2011 at 08:36 AM@9. if n when they do anything about it they'll probably do the same as they did when we were discussing the actions of a certain judge - wipe the whole lot.
Rainbow Warrior
Friday, October 28, 2011 at 02:12 AMLools like we have a spammer boys and girls - probably from Randomnamia
Rainbow Warrior
Friday, October 28, 2011 at 02:10 AMWell, I did report it but it's still there ... what is going on ?
Bloneeheirl
Thursday, October 27, 2011 at 03:01 AMComment removed by moderator
Rainbow Warrior
Wednesday, October 26, 2011 at 10:57 PMHmm, moderator nodded off ? Someone should report that last post !
RiniUrgergo
Wednesday, October 26, 2011 at 03:01 PMComment removed by moderator
coldbath
Sunday, October 23, 2011 at 07:51 PMcoldbath keeps u interested repeater battered salmon indeed.
Rainbow Warrior
Sunday, October 23, 2011 at 06:04 PM"coldbath" - how unimaginitive
coldbath
Sunday, October 23, 2011 at 10:10 AM@rainbow. Didnt i read this somewhere else. Oh dear my head hurtsx
Rainbow Warrior
Saturday, October 22, 2011 at 09:31 PMGuess you will have to rethink yer barbecue skills eh dogcapp ? Waster - let me know when you're ready - I'll give you a good price for 'em - please don't batter them - takes the taste away.
coldbath
Friday, October 21, 2011 at 06:30 PMAnd pray tell. When completed, who will be allowed to fish for these salmon? Everyone contributes, but only the special few can fish. Oh dear.
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